UHY Hacker Young: the green tax debate

Situation analysis:

• An established accountancy business, with minimal media footprint
• Committed to developing its tax practice through raising its profile in the national press
• Only two items in the national press per year under previous agency

Strategy:

• Controversy surrounding green taxes was identified as an ideal opportunity to position UHY Hacker Young as thought leaders on an emerging area of tax
• Highlight primary research techniques (e.g. use of Freedom of Information Act)

Results:

• Front page coverage in The Metro on the following morning
• Multiple hits including the Financial Times, The Times, The Daily Telegraph, BBC News, Sky News, The Daily Mail and City AM
• Research was applauded by three main political parties
• Generated new business leads for client