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UHY Hacker Young: the green tax debate

Situation analysis:

  • An established accountancy business, with minimal media footprint
  • Committed to developing its tax practice through raising its profile in the national press
  • Only two items in the national press per year under previous agency

Strategy:

  • Controversy surrounding green taxes was identified as an ideal opportunity to position UHY Hacker Young as thought leaders on an emerging area of tax
  • Highlight primary research techniques (e.g. use of Freedom of Information Act)

Results:

  • Front page coverage in The Metro on the following morning
  • Multiple hits including the Financial Times, The Times, The Daily Telegraph, BBC News, Sky News, The Daily Mail and City AM
  • Research was applauded by three main political parties
  • Generated new business leads for client 

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